Sunday, June 25, 2006

Taylor Hicks Sells Ford



Here's the new Ford commercial with crossover appeal, compliments of Taylor Hicks and American Idol.

1 Comments:

Anonymous Anonymous said...

When Ford decided to use American Idol to showcase their latest line of vehicles, they found a way to get their message across to millions of potential buyers.

American Idol's latest winner, Taylor Hicks, possess something - not sure what it is - sex appeal, hunk appeal, appeal to older women... not sure what it is, but I love the commercial. The combination of a dancing Hicks, a new line of cars in the background, and a catchy tune make for a great marketing combination.

Way to go Ford!

7:21 PM  

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