Scented Tires
Now, here's something I didn't see coming....
KUMHO Introduces World's First "Aroma Tire" For Select Passenger
Vehicles
U.S. market will carry limited lavender tires, and later, orange and
jasmine scents
KUMHO Tire USA...December 21, 2006...announces the introduction of the
world's first fragrance automotive tire, the ECSTA DX. The project is
the "fruition" of more than a year's worth of research and development
to deliver an alluring aroma tire that replaces the normal "black
rubber" smell with heat-resistant oils in the scent of lavender, and in
later versions, neroli (orange) or jasmine.
ESCTA DX
Lavender Scent
According to Rick Brennan, Brand Director for KUMHO, the company is
selling the DX aroma tire to help build brand awareness and highlight
KUMHO's tire technology. The tire is targeted at female consumers who
drive such sedans as the Honda Accord, Toyota Camry, Subaru Outback,
Chrysler Sebring and Ford Taurus.
In addition to a unique aroma, the ECSTA DX is engineered to deliver low
noise levels and ride characteristics on par with the leading tire
brands. Ride comfort is maintained throughout the life of the tire
through the use of tread elements designed to provide uniform linear
stiffness. Optimized pitch sequence and variable pitch lengths help
minimize noise, while a straight center rib provides high-speed
stability.
The DX features four wide grooves that help evacuate water, while a
silica compound improves all-weather performance and wet traction. High
tensile steel belts and a jointless nylon cap ply also help improve
noise, ride comfort and durability, while an undertread reduces unwanted
heat buildup for consistent performance.
The ECSTA DX Aroma tire will be sold through Discount Tire stores and
TireRack.com starting in the first quarter of 2007 in three sizes.
auto auto news auto-news automobile automobiles automotive autos buy car car car buying carbuying car-buying car sales car dealer cardealer cars dealer dealership dfwcarfinder trends vehicle vehicles car advice car purchase car selling car price car shopper used cars tires
KUMHO Introduces World's First "Aroma Tire" For Select Passenger
Vehicles
U.S. market will carry limited lavender tires, and later, orange and
jasmine scents
KUMHO Tire USA...December 21, 2006...announces the introduction of the
world's first fragrance automotive tire, the ECSTA DX. The project is
the "fruition" of more than a year's worth of research and development
to deliver an alluring aroma tire that replaces the normal "black
rubber" smell with heat-resistant oils in the scent of lavender, and in
later versions, neroli (orange) or jasmine.
ESCTA DX
Lavender Scent
According to Rick Brennan, Brand Director for KUMHO, the company is
selling the DX aroma tire to help build brand awareness and highlight
KUMHO's tire technology. The tire is targeted at female consumers who
drive such sedans as the Honda Accord, Toyota Camry, Subaru Outback,
Chrysler Sebring and Ford Taurus.
In addition to a unique aroma, the ECSTA DX is engineered to deliver low
noise levels and ride characteristics on par with the leading tire
brands. Ride comfort is maintained throughout the life of the tire
through the use of tread elements designed to provide uniform linear
stiffness. Optimized pitch sequence and variable pitch lengths help
minimize noise, while a straight center rib provides high-speed
stability.
The DX features four wide grooves that help evacuate water, while a
silica compound improves all-weather performance and wet traction. High
tensile steel belts and a jointless nylon cap ply also help improve
noise, ride comfort and durability, while an undertread reduces unwanted
heat buildup for consistent performance.
The ECSTA DX Aroma tire will be sold through Discount Tire stores and
TireRack.com starting in the first quarter of 2007 in three sizes.
auto auto news auto-news automobile automobiles automotive autos buy car car car buying carbuying car-buying car sales car dealer cardealer cars dealer dealership dfwcarfinder trends vehicle vehicles car advice car purchase car selling car price car shopper used cars tires
posted by Jim at 12:34 PM
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